![]() ![]() ![]() ![]() John is also the co-founder and CEO of the Boomer Project (), a national research-based marketing “think tank” that tracks major demographic and societal trends and provides strategic consultation on how to understand and effectively communicate with different generations – Silent Generation, Boomers, Gen Xers, and Millennials.īoomer Project insights have been featured in the Los Angeles Times, Washington Post, Chicago Tribune, Toronto Star, BusinessWeek, The Wall Street Journal, Barron’s, and on NBC Nightly News, CBS News, MSNBC, and NPR’s Morning Edition. ![]() Clients of SIR include many of America’s leading companies and associations including GE, Polaroid, Johnson & Johnson, Lincoln Financial, Wal-Mart, Google, AARP, American Chemical Society, the Public Relations Society of America, the American Society for the Prevention of Cruelty to Animals, and hundreds of other Fortune 1,000 companies and national associations. SIR has conducted over 13,000 research studies utilizing focus group, ethnography, and survey research to help organizations identify their unique selling propositions, formulate strategies, explore new products and services, and measure the overall effectiveness of marketing programs. (SIR), a 45 year old market research company headquartered in Richmond, Virginia. Martin is President and CEO of the Southeastern Institute of Research, Inc. ![]()
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